Get a smooth, long-lasting makeup base with the e.l.f. Power Grip Primer. This gel-based, hydrating face primer grips makeup in place while keeping your skin moisturized and fresh. Its sticky texture helps foundation adhere better for a flawless finish that lasts all day, without feeling heavy on the skin.

Key Features

• Gel-based formula that grips makeup for long wear
• Hydrates and preps the skin
• Smooths skin texture for better application
• Lightweight and non-greasy feel
• Works well under all foundation types

How to Use

Apply a small amount evenly onto clean, moisturized skin. Let it sit for a few seconds until slightly tacky, then apply foundation and other makeup products.

Perfect For

All skin types, everyday makeup, long-wear looks, and achieving a smooth, fresh base that helps makeup stay in place.